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The company has begun to transition from wristbands to watches and has also persisted in its expansion beyond China though these efforts are also heavily dependent on the success of its smartphone business in international markets. Xiaomi's shipments fell 23.8% during the quarter as the company's reliance on wristbands and consumer preference for watches acted against it. Not only has Samsung focused on growing its wearables business by bundling its hearables, watches, and bands with smartphones, but the company is also attempting to steal wallet share from fashion spending with the launch of bespoke edition watches.
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Samsung's recent launch of the Galaxy Watch 4 Series has been well received and is a significant step forward for the watch maker and Google, thanks to the move from Tizen to Wear OS. That said, Apple's position is still enviable as the company grabbed over 53% of the dollar value share in this market. Hearables from AirPods and Beats have helped the company cement its leadership in the wearables market although these products have also faced challenges in recent quarters as competition in the hearables segment remains strong.
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That's not to say that smartwatches are losing steam on the contrary, Apple's late release of the Watch Series 7 and WearOS relaunching itself among its many hardware vendors will soon generate renewed interest."Īpple captured the top position in 3Q21 despite a 35.3% decline in Apple Watch shipments during the quarter. "And even as smartwatches (devices capable of running third-party applications) have been very popular, it's the other watches – including kids' watches, exercise watches, hybrid watches, and others – that drove the market. Llamas, research director for IDC's Wearables Team. "While the entire wrist-worn wearable market declined year over year, the market for watches actually grew 4.3%," said Ramon T. Growth amongst Indian and Chinese brands has been leading the low-end watch space while Apple, Huawei, and Samsung maintain a hold at the high-end." "The number of watches sold for under $100 is now equal to wristbands, which have dominated this price band in the past. "Demand has been slowly shifting away from wristbands towards watches as consumers increasingly want a more capable device and as the gap in pricing narrows," said Jitesh Ubrani, research manager for IDC Mobility and Consumer Device Trackers. While the category has recently been led by Xiaomi's low-cost bands, the company was dethroned by Apple and Huawei in 3Q21 as they tied for first place in the wrist-worn segment. Following hearables were wrist-worn wearables, the category most often associated with health and fitness tracking, which captured 34.7% of the market.Īlthough the pandemic has driven interest in health and fitness tracking, wrist-worn wearables such as watches and wristbands faced challenges during the quarter as these devices were not immune to the supply constraints and shifting demand brought about by the pandemic. Hearables led the growth as the category grew 26.5% compared to last year and accounted for 64.7% of wearable device shipments. NEEDHAM, Mass., Decem– Global shipments for wearables grew 9.9% during the third quarter of 2021 (3Q21) reaching 138.4 million units, according to new data from the International Data Corporation ( IDC) Worldwide Quarterly Wearable Device Tracker.